9:30 AM

ANDREW GIBBS

Founder & CEO at DIELINE, Co-Founder of PlasticFree.com

Opening Remarks + Dieline 2023 Trend Report Preview Part 1: In this session, Andrew Gibbs, Founder and CEO of the Dieline, and Founding Partner of A Plastic Planet, discusses the advancements in sustainability and how they intersect with the future of packaging design. This trend report preview will discuss the emerging materials and sustainable design trends we expect to see in 2023 and beyond.

Andrew believes in the power of design to change the world. He founded the Dieline in 2007 and continues to share his knowledge about and passion for great design through his work as the editor-in-chief and CEO. Andrew is also a partner and Co-Chief Creative officer of PRINT Magazine, where he relaunched the 80-year-old publication as a vibrant online creative hub.

In 2009, Andrew started Dieline Awards to formally recognize the world’s best consumer product packaging design. And, in 2010, he founded Dieline Conference, an annual conference for creative professionals in the packaging design and branding industry. Andrew became a Climate Reality Leader after training under Al Gore at the 2018 Climate Reality Corps and joined A Plastic Planet, a U.K. based non-profit that is dedicated to dramatically reducing the amount of single use plastic used in the packaging industry. Andrew teaches packaging design at ArtCenter College of Design in Pasadena, CA and speaks and consults worldwide on the topics of packaging design and sustainable packaging.

10:00 AM

SIAN SUTHERLAND

Co-Founder of A Plastic Planet and PlasticFree.com

What Happens if 160 Million Creatives Design a Plastic-Free World? The plastic crisis is a gift. A fossil fuel defibrillator alerting humanity that we need to rethink our entire production and material systems. And the good news? It's already happening…

KEY TAKEAWAYS

1. We are in a new revolution that is bigger than any revolution that precedes it and it is happening at extraordinary speed.

2. We need strong, brave and visionary creative leadership more than ever before to build the vision of this bright optimistic future that we can all accelerate towards.

3. But the creative industry needs different tools to drive this systemic change. How can we power this movement? How can we own it?

Igniting social change, creating brands, campaigns and businesses with soul is Sian’s passion. Multi-award winner, including Female Marketer of the Year, CEW Achiever Award, Entrepreneur of the Year and British Inventor of the Year; Sian is a serial entrepreneur with a varied background in advertising, Michelin Star restaurants , film production and brand creation design agencies. In 2005 she created Mama Mio, with her 3 partners, the first premium pregnancy skincare range and in 2014 launched Mio, again creating a new niche in a saturated market – delivering skin fitness to active women. The business was sold to The Hut Group in 2015. Now Sian is often asked to speak about female empowerment, entrepreneurship and how to build positive, passionate, responsible brands and campaigns people really connect to.

In 2016 Sian co-founded A Plastic Planet; is a global campaign organisation with a single goal - to ignite and inspire the world to turn off the plastic tap. As entrepreneurs, they bring a fresh pro-business solutions-focused approach to environmental issues. A Plastic Planet are highly vocal in the world’s media, working collaboratively with industry, retailers, Governments, legislators and the UN; to accelerate the pace of change at all levels. Recognised in The 2019 Fast Company Awards and winners of International Campaign of the Year, A Plastic Planet created the infamous Plastic Free Aisle campaign, opening this catalyst for supermarket change in Amsterdam early 2018. They also launched the Plastic Free Trust Mark for brands, with over 1000 already certified, and the Industry Commitment Mark ‘Working Towards Plastic Free’. A Plastic Planet is a key founding partner in the Plastic Health Coalition, bringing together the world’s scientists, doctors to irrefutably prove the impact of plastic toxicity on human health.

10:30 AM

Jolene Delisle

Founder & Creative Director or The Working Assembly

Breaking Down the Barriers in the Grocery Aisle: in a country where an estimated 40 percent of the population identifies as nonwhite, why do Americans still shop a single ethnic aisle for countless cultures and their products, and how do we train, excite and activate consumers to find and discover new brands outside of them?

KEY TAKEAWAYS

• Bust the myth behind the ‘ethnic’ aisle, and share how we can shake up tired categories by debunking the tropes that paint the legacy of ‘exotic’ food brands as cheap, sugary, and processed.

• What does radical inclusivity look like across packaging, and how can we create and share authentic stories that resonate both on the shelf and online?

• Discuss the trappings (and advantages of) DTC and how to evolve our packaging design to work just as hard on the shelf as it does on Instagram

Jolene Delisle is the founder & creative director of the branding and creative agency The Working Assembly. Her work has been recognized by the Type Directors Club, Print, D&AD, The One Show, Fast Company, has been named into the Forbes Next 1000 entrepreneur list, and in 2022 was Adweek's Creative 100 honoring the most innovative and inspiring individuals. Jolene is passionate about bridging the gender equity and diversity gap in creativity and tech and launched TWA labs in 2019 to invest in women and founders of color. As a long-time resident of New York City, she created Local Works to support independent retail business owners in 2020. In 2022, Jolene became the owner of a 1950's ice cream shop in Stone Ridge, New York called Cherries

11:00 AM

BRANDI PARKER

Head of Sustainability at Pearlfisher

Designing Despite Doomsday: We know that Design is Culture, and in this talk, I’ll share how design has shaped who we are— and how we’re lacking when it comes to making Sustainability an appealing part of culture. Motivating an entire population takes influence and ironically we live in the age of influencers— so how will we redesign our outlook and our motivations?

KEY TAKEAWAYS

1. Design is great at influencing and becoming a big part of pop culture. This equals power in influence and sociocultural shifts.

2. We can use the power of design to make sustainability feel like more than a passing fad.

3. Redesign our mindsets required to shift behavior and lifestyle to make sustainability an embedded part of the lives we want to live.

As the Head of Sustainability at Pearlfisher New York, I pride myself on offering innovation and problem-solving, grounded in practicality, which comes from my many years of experience and expertise in technical realization.

 Sustainability is fundamental to how Pearlfisher operates and creates, and is the foundation of the work of all of our teams. I challenge our designers to think about the end game at the start. I challenge our clients not to problem-solve based on ease, but on brand experience and environmental impact.
 
I firmly believe that the future of sustainable design does not just come down to materials – and managing waste – but implementing realistic and incremental change through a multi-disciplinary approach. By understanding changing culture, continuing to innovate with cutting-edge materials and processes, and joining this with the power of design, we can help change people’s behavior and encourage more sustainable actions and choices. This is where tangible, positive and long-term change will come from.
 
Outside of the Studio, my passion is music. I play the guitar and I write, perform and produce my own music across a range of outlets.

11:30 AM

MACKEY SATURDAY

Owner / Creative Director

Making a Mark: Great design is about impact. In this talk, we will take an in-depth look at the story behind how Mackey went from designing for friends to designing some of the most recognized visual identities in the world.

We’ll go behind the curtain for authentic glimpses into what the process of designing globally recognized marks really takes and provide viewers with inspiring tools to pursue their dreams and impact their own lives.

KEY TAKEAWAYS

1. Learn to understand brand personality and market fit.

2. Understand how to thrive within specific requirements and constraints.

3. Demonstrate the functional benefits and future potential of your designs.

Mackey Saturday is an American designer and typographer whose work includes logos for Instagram, Oculus and Luxe. He runs his own design firm and was formerly a principal at New York City design firm Chermayeff & Geismar & Haviv.

1:00 PM

TOSH HALL

Global CCO at Jones Knowles Ritchie

JKR Global CCO Tosh Hall has been behind some of the design world’s most high-profile redesigns, working with legacy brands like Burger King, Popeyes, M&M’s, Kraft Mac & Cheese and Dunkin’. Hall breaks down how the agency continues to be a leader in future-proofing legacy brands.

Tosh Hall is the Global Chief Creative Officer of Jones Knowles Ritchie New York. He is responsible for overseeing the agency and working with clients such as AB InBev, Pepsico, Bacardi, Kellogg’s, Bayer and Unilever.

Tosh’s work has been recognized at Cannes, D&AD, The One Show, Clios, New York Festivals, Tokyo TDC, Graphis, Communication Arts, Print, AIGA and more. His work has been covered in The New York Times, The Wall Street Journal, Forbes, BBC, NPR and even The Tonight Show. Tosh received a BA in economics and journalism from UNC Chapel Hill. He is an instructor in the SVA Masters in Branding Program and lectures throughout the World.

2:00 PM

Nadya Okamoto

Co-Founder of August

Getting Gen Z with Sustainability

Nadya is the co-Founder of August, a lifestyle period brand working to reimagine periods to be powerful. In this discussion, we will talk about all things Gen Z (with a Gen Z founder), TikTok, Sustainability and the challenges of getting your start-up brand up and running.

Nadya Okamoto is the co-Founder of August, a lifestyle period brand working to reimagine periods to be powerful. She is also the author of the book PERIOD POWER: a Manifesto for the Menstrual Movement, and founder and former Executive Director of the nonprofit organization, PERIOD. Outside of her work in the menstrual health space, Okamoto is also a mental health advocate and known as a Gen Z marketing expert. She recently graduated from Harvard College, class of 2021.

Her debut book, PERIOD POWER, published by Simon & Schuster in 2018,  made the Kirkus Reviews list for Best Young Adult Nonfiction that year. Nadya is also the former Chief Brand Officer and Board Member of JUV Consulting, a Generation Z marketing agency based in NYC. She has been recognized on the lists of Forbes 30 under 30, Bloomberg 50 “Ones to Watch” and People Magazine's Women Changing the World.

3:00 PM

KATIE LEVY & Mike McVicar

Co-Founders & Creative Directors of Gander

Purpose over Perfection: The struggle is real. Nearly every choice we make has an environmental impact. We will provide tips for collaborating with clients to find earth-friendly packaging options, share sources for more sustainable packaging materials, and show how we use Design for positive change.

KEY TAKEAWAYS

1. Provide tips for collaborating with clients to find earth-friendly packaging options.

2. Share sources for more sustainable packaging materials.

3. Show how we use design for positive change.

Katie Levy and Mike McVicar are the Co-Founders of Gander, an award-winning creative agency based in New York City. They founded Gander in 2015 and, together with their team of creative geniuses, have become most known for redefining how consumers relate to food and beverage brands. Clients include Banza, Gotham Greens, Magic Spoon, Graza, Phil's Finest, and many more. Gander focuses on working with brands that positively affect our world and in 2021, they launched a self-initiated project called Meadows which focuses on educating and raising awareness about rewilding natural spaces. Meadows hopes to empower homeowners to turn their lawns into native meadows which is one of the most powerful tools in fighting climate change through carbon sequestration.

3:30 PM

Madison Utendahl

Founder of Utendahl Creative

Becoming the "Antidote" to the Traditional Creative Agency: Madison Utendahl started Utendahl Creative as an antidote to the traditional agency. The Black-founded, women-led studio bucks the norm by reveling in anti-trends and getting to the heart of brands with both soul and purpose.

Madison Utendahl is, first and foremost, a storyteller. Beyond that, she is a Speaker, Producer, Video Host and the Founder of Utendahl Creative, the all female, Black owned, anti-trend branding and design agency behind cutting edge brands like Simon Huck’s Judy, Halsey’s About-Face, and Lena Dunham’s Good Thing Going, a Forbes 30U30 recipient, and a two time Webby Award winner. Madison has been on the founding teams of cultural phenomenons Last Week Tonight with John Oliver, Refinery 29's 29Rooms and Museum of Ice Cream. While the experience of being behind these massive cultural successes led to a specialty and expertise in emotional brand storytelling, it also led to Madison's firsthand experience with burnout. Since then, she not only discovered the power of authenticity and self-worth within the workplace on an individual level but is fundamentally changing the way creatives work via leadership and policy at her agency. Madison has been invited to speak at Inbound, Vidcon, Yelp’s Women in Business Summit and many more. When Madison is not playing boss at Utendahl Creative, she can be found as an on-camera video host and creator of two Instagram original series: The Elephant & Her Name Is. Madison lives in NYC with her dog, Lou and her cat Izzy.

4:30 PM

CHELSEA GOLDWELL

Partner and Creative Director of Zero Studios

Building Brands and Having Fun: What does it mean to build a digitally-native brand? How does the Zero team collaborate with clients to take an idea all the way to launch? Why does it matter to have fun in the process?

Chelsea Goldwell will share behind-the-scenes stories about how she and her team at Zero build thoughtful brand worlds that encompass the entirety of the customer journey, from digital to IRL.

KEY TAKEAWAYS

1. How to build thoughtful and highly engaging brand worlds.

2. Collaborating with clients to take an idea all the way to launch.

3. Why having fun matters.

Chelsea Goldwell is a multidisciplinary creative director, designer and art director based in Brooklyn, NY with experience building thoughtful brand worlds, digital experiences and campaigns.

She is a Partner & Creative Director at Zero Studios, a digitally led design and branding studio with offices in NYC and Milwaukee, WI. In her role at Zero, Chelsea leads the team in creating great work that is simple, meaningful and effective as well as building the ever evolving culture at the studio.

Prior to helping launch Zero, she served as a lead designer on the digital team at Hillary for America in Brooklyn, New York, where she proudly worked to nominate the first woman president. Chelsea grew up in the midwest and graduated from the Milwaukee Institute of Art & Design with a BFA in Communication Design. She has taught branding and typography classes to undergraduate students at Parsons School of Design in NYC and served as President of AIGA NY from 2020-2022.

5:00 PM: CLOSING REMARKS + DIELINE 2023 TREND REPORT PREVIEW PART 2

JESSICA DESEO

Partner at DIELINE

Closing Remarks + Dieline Trend Report Preview Part 2: The Dieline’s annual Trend Report has become an essential companion for designers across the world of branding. In a rare sneak peek, Dieline partner Jessia Deseo highlights many of the emerging and innovative trends in package design and branding.

Jessica Deseo is a native southern Californian and Mexican-American designer. She has worked as a professional hands-on designer for a wide array of notable brands since 2005. In 2014, she took a step back from the day-to-day pixel-pushing and became a partner at Dieline, where her ultimate goal was to support the advancement of the packaging design community. In 2016, Jessica became a faculty member at ArtCenter College of Design, where her students' work has received a variety of recognition and awards in the packaging world. In 2019, along with her business partner at Dieline and other notable industry experts in the design community, they acquired PRINT Magazine, a longstanding staple of the graphic design community. Now, in her additional new role as a Partner and Co-Chief Creative Director at PRINT, she wears many hats and wants to grow the graphic design community with culturally relevant features while celebrating up-and-coming designers. Aside from her day-to-day, she enjoys her role at the New Museum Inc, where she serves as a mentor and has found a passion for helping young designers. In her personal time, she enjoys going to museums and the beach with her husband and daughters. In her limited personal time, she enjoys reading books by female BIPOC writers and attempting (attempting being the keyword) to learn how to cook traditional Mexican dishes.